Hoping to encourage island residents to start thinking green such as switching from using Styrofoam to recyclable paper products, First Lady Joann Camacho unveiled her START program- Simple Tasks Aimed at Reducing Trash. The recycling awareness and education campaign is an effort to reduce the waste that goes into the dump. START kicks off on Labor Day culminating on Earth Day in 2010.  Camacho said, "I feel that if every single one of us here on Guam does one little simple task to help recycle items and start keeping our island green and clean, it will amount to really a big concerted effort that Guam will be a better place to live."