Bank of Guam receives multiple Marketing and Communications Awards

Bank of Guam has received eight MarCom Awards, an internationally recognized competition honoring excellence in marketing and communications. 

“These awards reflect the heart of what Bank of Guam stands for, bringing people together and creating meaningful connections through bold, innovative campaigns. Each award is a celebration of our community while looking toward the future. We’re incredibly proud of our team for crafting stories that truly resonate with our people, and these MarCom awards inspire us to continue building bridges between our island and the world,” said Bank of Guam’s President and Chief Executive Officer, Joaquin Cook. 

“These awards wouldn’t be possible without the passion and dedication of every individual involved – our team, the talent of local artists, and our community – all united by a shared commitment to our people. This truly is a collaboration and a reminder that these campaigns are more than just about telling stories, we’re empowering them to be seen and heard in bold and unforgettable ways,” added Lesley Leon Guerrero, Senior Vice President, Chief Experience Officer, Bank of Guam

Bank of Guam has been honored for the following campaigns:

Platinum in Video/Audio, Television (Single Spot)

• “Solid” Online Banking: The “Solid” campaign, launched during Super Bowl LVIII, was designed to drive awareness and adoption of Bank of Guam’s online and digital banking services. Using humor and relatability, the TV commercial followed the story of an everyday man over-preparing for a trip to a bank branch, only to realize the ease of banking online. This lighthearted yet impactful narrative underscored the convenience of digital banking, freeing customers to spend their time enjoying life rather than waiting in lines. Platinum in Strategic Communications, Marketing/Promotion Campaign (Integrated Marketing)
• Keep Banking. Keep Moving. Don’t Stop:  This campaign introduced Bank of Guam’s digital-forward transacting and savings accounts, emphasizing convenience, flexibility, and adaptability. Showcasing a diverse range of real customers engaging in dynamic activities, the campaign highlighted how these new accounts seamlessly integrate into active, modern lifestyles. Through a vibrant TV commercial, targeted Google Ads, and in-branch digital signage, the message reinforced that no matter how you move, Bank of Guam has the right account to keep you going.

Platinum in Strategic Communications, Marketing/Promotion Campaign (Special Event)

• Hagåtña City Run & Block Party: This signature Bank of Guam event united the community in the fight against cancer, benefiting Guam Cancer Care and the American Cancer Society’s Guam Chapter. The campaign featured a holistic approach, promoting run registrations, corporate sponsorships, and a vibrant block party filled with vendors and activities. Through advertising, public relations, and digital platforms, the event fostered excitement, sentimentality, and a shared commitment to cancer prevention and support.

Platinum in Publications, Annual Report (Corporation)

• Towards Tomorrow: 2023 Year In Review: The Towards Tomorrow: 2023 Year in Review campaign celebrated a year of resilience and record-breaking growth despite challenges like Typhoon Mawar. Incorporating themes of progress, such as "Guiding Towards Tomorrow" and "Contributing Towards Tomorrow," the campaign highlighted milestones, financial achievements, and a forward-looking vision. With imagery inspired by Guam’s ocean and community, the annual report showcased a workplace emboldened to innovate, inspire, and lead toward a brighter future.

Gold in Strategic Communications, Media Relations/Publicity (Newspaper Placement)

• Bank of Guam: From Island Roots to International Reach: This campaign showcased the Bank's journey from humble beginnings on Guam to serving Micronesia and San Francisco. Featured in a Los Angeles Times insert, the story highlighted how Bank of Guam and TASI Bank exemplify community banking on a global scale. The campaign also included an ad emphasizing the connection between island roots and international expansion, celebrating the bank’s ability to grow while staying true to its origins.

Gold in Strategic Communications, Marketing/Promotion Campaign (Integrated Marketing)

• Branch of the Future: The Branch of the Future campaign celebrated the reopening of Bank of Guam’s Tamuning Branch, reimagined as a model for future branches focused on digital banking and customer education. Centered around an upbeat TV commercial featuring a local dance instructor, the campaign built excitement with dynamic visuals, music, and local talent. A complementary social media campaign spotlighted influencers showcasing the branch’s innovative design, enhanced customer experience, and digital-first approach.

Honorable Mention in Strategic Communications, Communications/Public Relations (Social Media Campaign)

• Loud & Proud Pride Campaign: The Loud & Proud Pride campaign celebrated Pride Month with vibrant visuals, heartfelt messaging, and stories from LGBTQIA+ employees and allies. Highlighting favorite Pride anthems, we created a Spotify playlist to share the celebration beyond social media. Through authentic storytelling and bold, joyful content, the campaign fostered a sense of community, acceptance, and love.

Honorable Mention in Strategic Communications, Communications/Public Relations (Public Relations Program)

• Mission 100: The Mission 100 campaign united employees, customers, and local businesses to gather essential school supplies for children in the Neighboring Islands. Interns played a key role in developing and marketing the campaign, bringing fresh ideas and engaging perspectives to its execution. Through initiatives like employee donations, discounted book purchases, and a sports clinic, the campaign fostered a strong sense of community and shared Responsibility.

MarCom is administered by the Association of Marketing and Communication Professionals, and consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. 

Winning a MarCom Award is a prestigious honor, reflecting peer recognition from the creative industry.

For a full list of winners, visit marcomawards.com.